Privacy policy.

Last Updated: 25 November 2025

BrightAge Elder Services (“we”, “our”, “us”) operates this website to help families learn about our elder-care packages and request a call from our team. We are committed to protecting your privacy and handling your information responsibly.

1. Information We Collect

Information You Provide

We collect information you share with us directly, including:

  • Name

  • Phone number or WhatsApp number

  • Location

  • Service package you are interested in

  • Any message or notes you provide in our contact forms

  • Communication messages sent through WhatsApp or email

Information Collected Automatically

When you visit our website, we may automatically collect:

  • Device information (mobile/desktop, browser type)

  • IP address

  • Pages viewed and time spent on the site

  • Clicks on buttons or form submissions

This helps us understand how people use our site and improve the experience.

Information from Marketing Tools

We use services like Google Analytics, Google Ads, and Meta (Facebook/Instagram) advertising tools. These platforms may collect data such as:

  • Cookies

  • Pixel tracking events

  • Anonymous behavior insights

This data is used only for improving our marketing and user experience.

2. How We Use Your Information

We use your information to:

  • Contact you for an assessment call

  • Understand your care needs

  • Suggest the right service package

  • Provide customer support

  • Improve our website and communications

  • Run basic marketing campaigns

  • Carry out internal analysis and service improvements

We do not sell your personal data to any third party.

3. How We Share Information

We may share your information only in the following situations:

Care Coordination

Your details may be shared with our internal caregiver supervisors solely to match you with the right attendant or nurse.

Service Providers

We use trusted third-party tools for:

  • Website analytics

  • Lead forms

  • Advertising

  • Hosting

These providers only access data required to perform their services.

Legal Requirements

We may disclose information if required by law, regulation, or government request.

We never share your data for unrelated marketing.

4. Data Security

We take reasonable steps to protect your information, including:

  • Secure website hosting

  • Encrypted form submissions where supported

  • Restricted staff access

  • Periodic internal reviews

Although we follow best practices, no method of transmission is 100% secure.

5. Your Choices

Update or Delete Information

You can request that we update or delete your personal information by contacting us using the form on the Contact Us page of this website.

Opt Out of Communications

If you no longer want calls or WhatsApp follow-ups, you can reply STOP or message us to opt out.

6. Cookies and Tracking

Our website may use:

  • Cookies

  • Google Analytics

  • Meta Pixel

  • Google Ads conversion tags

These help us understand visitor behavior and improve our service.
You can disable cookies in your browser settings if you prefer.

7. Links to External Websites

Our site may include links to external websites (Google, Facebook, WhatsApp, etc.).
We are not responsible for their privacy practices.

8. Children’s Privacy

This website is not intended for children under 18.
We do not knowingly collect information from minors.

9. Changes to This Policy

We may update this privacy policy when needed.
Updates will be posted on this page with a revised date at the top.

10. Contact Us

If you have questions about this policy or how your information is handled, contact us:

BrightAge Elder Services
Plot No. 48, Maple Enclave
Near Delhi Public School
Gachibowli, Hyderabad – 500032